Before/After Photos
Everyone loves a good before and after! The more dramatic, the better. When it comes to dental marketing, before and after photos are especially compelling. If you want to feature a before and after case in your marketing, please provide the following information along with the photos:
What is the patient’s backstory?
Why did the patient want treatment?
Were they hesitant?
How long did treatment take?
How has treatment changed their life?
What can they do now that they weren’t able to do before?
A patient testimonial
Please don’t forget to label the photos with "before" and "after" and indicate the treatment the patient had, for example, "Before Invisalign", "After Implants & Teeth Whitening", etc.
Here are some good examples of before and after images:
If you have any questions, we are happy to help.