Custom Images
We highly encourage our practices to use custom pictures and images in their marketing. Original images are extremely versatile and great for personalizing web pages, social media posts, emails, blog posts and more. Pictures of the doctors and team members, whether posed or candid, show the practice’s human side, putting faces with names and helping to build rapport even before a patient reaches out for the first time. Not to mention, personalized images are essential for setting a practice apart from the others in the area.
Creativity is certainly encouraged when it comes to custom images for marketing, but if you’re looking for a place to start, here is a list of pictures that always work well:
Doctor(s) or team members with patients
Team outings (ex: bowling, at the movies, team dinners — anything outside of the practice)
Casual doctor and team members at the practice together (between patients, eating lunch, team meetings, etc.)
Before & after cases
Community events
Anything patient related
Inside the practice, especially at holidays if your practice decorates
Outside the practice
Waiting room/front desk - especially with team members
Operatories
Equipment
Technology