Knowledge Base

• Keep it steady. If you don’t have a steady hand, try popping your phone up against a wall or with a popsocket.
  

• Check your lighting. To avoid dark images, the light source should come from behind the camera, not from behind the video subject.
  

• Have questions ready. Even the most confident person may not know where to start with their testimonial. Have a few questions ready to get them going.
  
  For example: Why did you decide to commit to implants or Invisalign? What was your life like before your treatment? How has your life changed since treatment was completed?

• Keep it short. The video doesn’t need to go into details about the procedure, it simply needs to convey how a given treatment improved the life of a patient. If your video subject is loquacious, there is no need to interrupt. We can always clean up the content with some editing.  
  



• Were they hesitant? 
  

• How long was the treatment?
  

• How has this changed their life?
  

• What can they do now that they weren’t able to do before?
  

• Backstory on patient
  

• Why did the patient want treatment?
  

• Were they hesitant?
  

• How long was treatment?
  

• How has this changed their life?
  

• What can they do now that they weren’t able to do before?
  

• A patient testimonial
  

• Please label the photos with "before" and "after" and the treatment the patient had.
  

         For example, "Before Invisalign", "After Implants & Teeth Whitening", etc.