Below is a bulleted list of talking points for the doctors when recording the transition video:
- The goal of the video is to make sure existing patients and new patients understand the transition and that the existing doctor trusts the new doctor.
- Existing doctor explains the transition.
- Existing doctor to express why they have chosen the new doctor and instill confidence in patients. Example - philosophies are the same, they can be trusted, etc.
- New doctor to speak about their philosophies and how they help patients. Do not get too technical or talk too much about the features of the practice. You want to make it relatable and how you can help patients and how they’d benefit from seeing you.
- Either doctor to talk about the logistics. Not in-depth.
- New doctor to let people know they are here to answer any questions and how they can contact him.
