Can't find your ad on Google? This could be why...


  • Given we don't have an unlimited budget, Google is choosing when and to whom to show your ads to based upon the algorithm determining if the user is likely to convert.
  • Your ad campaign's focus may split between a handful of different services & treatments, and your ads are only showing for a percentage of those that the algorithm has determined are most likely to convert. For example, it's not uncommon to only have a 10% impression share, meaning yours ads are showing to 10% of searchers throughout an average day, mostly due to budget.
  • Google may also show your ads on their Search Partners network, meaning that the entire budget isn't just spent on Google.com.
  • There are many possibilities why you didn't see your ad:
    • Budget has been exhausted for the day
    • The algorithm has determined it is not best to show your practice's ad to you for one of many different reasons. The algorithm calculates hundreds of indicators to determine when to show your ads. These are things like the search terms you used, days, times, device type, your demographics, location, search history, IP address history, gender, avg. household income levels in your location, your browser, and many more. If the algorithm thinks you're not likely to convert, it won't show you the ad.
    • Google could be favoring other services & treatments we're advertising for if they are performing better historically

Proceed searching on Google with caution!


We don't recommend searching for your ads yourself. Here's why...

  • Google uses every search term or keyword you search for over time to understand your behavior, and the more variations you search for as it relates to your practice's ads, the more likely it is that you will  start to see ads that are unrelated to your search. For example, if you've searched for Invisalign once or twice in the past, and today you search for Root Canals, Google may still choose to show your Invisalign ad for your Root Canal search if the algorithm thinks that's more relevant based on your past behavior. We don't love this feature, but unfortunately it's how Google's Ad platform functions.

  • If you click on your ad:
    • you pay for that click!
    • Google may see that you only spend a short time on the landing page and close the page without calling or filling out a form. The algorithm may begin to think that the ad is not relevant for the search term used so the ad's Quality Score will decrease.
    • Google may see that your IP address clicks on the same ads often, so it may block that IP.
  • If you DON'T click on your ad:
    • Google may think the ad is not relevant to the search term you used, so it may lower the ad's Quality Score and/or ad placement (if it was historically in the first spot, maybe it will lower it to the second sponsored ad placement, and so on).
    • Google can decide to not show your ads to your specific IP address if it senses you are not interested whenever our ad is shown.
The best way to see your ads and learn about its recent performance is to contact our project managers at MDA.